Photograph by Linda Rinker
The Holy Spirit Alive!
When the day of Pentecost came, they were all together in one place. Suddenly a sound like the blowing of a violent wind came from heaven and filled the whole house where they were sitting. (Acts 2:1-2).
Orchard Park Presbyterian Church
In the winter of 2015, church officers determined that there were three major areas that needed the greatest attention at Orchard Park Presbyterian Church. First, there was a deep need for the congregation to establish a shared identity and vision. It was crucial that that common identity be born out of the congregation. The congregation needed to learn who they were, who was their neighbor and how they were called to serve. They needed to discern these questions as a congregation. Second in a similar vein, there was a great desire to improve communication strategies and overall presentation of the congregation. New branding and website was imperative, along with an overall communication strategy that reflected Orchard Park’s identity and purpose. The third greatest need was to eliminate the church’s mortgage.
The following proposal suggests three projects that will address each of these priorities.
Identity Communication Mortgage
(Purpose) (Outreach) (Future)
Condition: To create a common narrative of who we are and who we serve
Intervention: Appreciative inquiry process: Discovery, Dreaming, Design, Doing
Result: 3-5 new action plans that unify and testify to our common purpose
Condition: To establish a communication strategy that shows our identity to the congregation, community and world.
Intervention: Communication Assessment, Branding, Website
Result: Church Identity/ Feeling of Revitalization
Condition: To pay off mortgage.
Intervention: Summer campaign
Result: Debt is extinguished
All organizations go through life cycles, through times of birth, growth and death. In order for organizations not to die and go full circle they must be revitalized. The sooner organizations can change, shift, adapt and recreate, the more they continue to thrive. If congregations do not revitalize, they decrease in number and energy to the point that they are in need of greater change, or redevelopment. Redevelopment takes longer than revitalization to push to rebirth, but it is possible to prevent death and move into new life.
In considering where the congregation is in its life cycle, Church officers have identified the congregation of Orchard Park to be in the Redevelopment Phase.
“Redevelopment is what the journey is called when the congregation has fundamentally congealed. The church now has become primarily focused on preserving the status quo. The congregation’s God-given energy flows almost totally towards its own survival. When the faith community walls itself off from its community rather than living to serve, death is inevitable” (Sellon 2002, xii).
A redevelopment effort returns the congregation to the earlier stage of “formation.” This starting over again necessitates letting go of pride, guilt, shame, deception, illusion, and fears about the congregation and about change. There is a certain logic to the process of beginning formation over again. The probable steps are as follows:
- Identity: “Why are we in business? What are our assets and strengths?” Members rediscover who they are and why they exist as a congregation in this place and time.
- Vision: “Where do we want to go?” Members reaffirm their obligation to become more faithful to their congregation as it could be in the future.
- Strategy: “How will we get the job done?” Leaders re-equip members and themselves with whatever it will take to reach for their new future. They plot and prepare for the step-by-step progress that will make the dream come true.
- Experimental Action: “What are we ready to try?” Members choose the highest priority and closest possibility in their plan and commit themselves to a metamorphosis, one small step at a time until the dream turns into a revised vision or a full reality.
- Reflection: Finally, “How is it going, and what’s next? Where do we adjust our course?” The congregation should always pause for thanksgiving, absolution, offertory, and celebration. The insights and prayers of the membership guide the evaluation of how they are doing.
The Purpose: The Urgency:
This means that younger families coming into OPPC from our neighboring communities do not necessarily see their family dynamics, ages, tastes, values, social needs, or aspirations reflected on the faces of current OPPC members; this must change over time if this congregation is to continue to grow and thrive. This change must happen in concert with discerning the will of the Holy Spirit for OPPC, and is embodied in the themes that form the vision of the future for OPPC. People exploring OPPC as a possible church home must feel embraced and not shunned, welcomed as they are and not for what we want them to become, comfortable, and encouraged to question and express doubt, knowing that God’s love and grace are bigger than any question we can ask or doubt we can harbor (Mission Study Report 2012, 23)
This paragraph was written in the 2012 Mission Study Report, and succinctly addresses the sense of urgency: The ultimate goal of this project is to lead the congregation through the process of redevelopment into new life, so that they are able to articulate who they are and why they exist, and live into a unified, shared vision.
The purpose of this project is to bring the congregation to a time of personal and spiritual renewal so that they can gain and establish a unified vision, of who they are, and who they serve.
- 41% of the membership is estimated to be 65 or older, as compared to roughly 11-15% of the population in our surrounding communities;
- 13% of the membership is estimated to be 35 or younger, versus 30-38% for the surrounding communities
- the average age of our members is 58
To shepherd the congregation through a season of appreciative inquiry in which they discover who they are, dream who they want to be, design how they will accomplish those dreams and do the work for the glory of God. Over the spring and summer we will do the work of discovery and dreaming, with a congregational event in the late summer. We will then move quickly into the design and doing stages with another large event in early fall.
While the core planning team does the work of collecting data from the congregation and the community, a communication and website consulting firm will be working alongside us to assist with a communication assessment, branding and eventually a new website.
A third major project will be a campaign to pay off the mortgage. With the mortgage paid in full, the congregation will be free to dream, design and implement new ministries without the weight and obligation of debt.
The ultimate goal of this project is to lead the congregation through the process of redevelopment into new life, so that they are able to articulate who they are and why they exist, and live into a new story. The purpose of this project is to bring the congregation to a time of personal and spiritual renewal so that they can find their voice and use it for God’s will.
By the end of this season, we will determine if there is a more unified vision and common narrative. We will make this determination through interview and outcome and an overall feeling of renewed energy and outward focus. We will have a concise communication plan, brand, and website. The mortgage will be paid in full.
|Month||Objective||Activity||ExpectedCompletion Date||Person ResponsibleShelly Wood is Project Manager *||Budget|
|May||Discovery Phase||Communications Assessment – Secret Worship attendee, on-site group interviews & Communications eSurvey||July 2015||Shelly and Session select 25-30 individuals for eSurvey & 10 individuals forCommunications Panel||$5, 750|
|May – July2015||Discovery Phase||Core Planning Team:· Interviews the congregation· Creates Wall of History· Interviews organizations who use the church· Interviews the neighborhood||July 2015||Core Planning Team|
|May||Introduce Campaign to pay off mortgage|
|June||Congregational Meeting||Bylaw amendments and vote to sell property||July 2015|
|August2015||DreamingPhase||Branding/Identity ScopeAugust 15 – OPPC meets to brainstorm visions of what they’d like OPPC to be. Repeat process to discern OPPC’s identity and new branding as necessary. New Logo||September 2015||Open to all church members to sign-up to participate. After first meeting, present vision to church to see if they own the direction the church is going. If yes, move on if not, repeat brainstorming session.||$14,500.|
|August2015||DreamingPhase||August 15, Discovery/Dream SummitEstablish five provocative statements – based on what we have learned, this who we are, who we want to serve and how we want to do it.||September 2015||Open to all church members, all whose use the building, the learning center, and the neighborhood.||Nominal cost for food and material|
|September2015||Congregation wide event – mortgage is paid off||September 2015 – Early||Possible cost for food|
|August-September||Designing||Get consensus from the congregation. – Do you agree that these five statements best define who we are and who should serve?||September 2015||Core planning team|
|September||Designing and Doing||Second SummitCreate five year plan for the five provocative statementsCreate teams for short wins||Mid September||Nominal cost for food and material|
|November||Implement-ation Phase||Subscription & Hosting – Launch of new website!||End of November 2015||Fishhook and Web Team||$732/yr|
During the entire process, we will be considering both process evaluation and outcome evaluation. The focus will be less on how we are doing and more on how the congregation is changing, learning and growing. Evaluation will be built in to the structure.
We will measure outputs- (what happened and how many people showed up) and indicators (what changed in the congregation and the community, based on the project).
Identity and Vision Evaluation
- Innovation teams up and running
- More improvisational initiatives
- Recognize people working in new ways
- Five strong action plans with defined purpose and implementation
- Level 1—Participant reactions
- What worked, what didn’t from participants’ perspectives, (surveys after each summit)
- Level 2—Participant changes at end of intervention
- Do we see the congregation more outwardly focused? Do they know their neighbors? Is there an increase in energy, desire to serve, and openness to new ideas?
- Level 3—Is change maintained within leadership?
- Do we see that the congregation as a whole has bought into the desired changes and is living them out in small and large ways?
- Level 4—Impact on organizational outcomes
- What has improved as a result of intervention?
- Was it worth the investment
|Month||Objective||Activity||Expected Completion Date||Person (s) Responsible|
|July 2015||Discovery Phase||Communications Assessment- we will have a communications report that identifies the churches strengths and weaknesses and shows opportunities for improvement presented to selected church leaders.||July 2015||Shelly WoodCore planning team, membership and growth committee|
|September 2015||Dreaming Phase||OPPC will have electronic files of all new logos, a customized Visual Identity Guide of new branding, stationery package of all templates for correspondence, a Branding/Identity Unveil Plan for strategies & tactics to unveil to the congregation.||October 2015||Shelly Wood, Core planning team|
|October 2015||Development Phase||New websiteincludes-
||November 2015||Shelly Wood/ Norma Schehl|
|November 2015||Implementation Phase||New and updated online website||November 2015||Shelly Wood/Norma Schehl|
|OPPC will evaluate its effectiveness by –
Example of an Exit Slip:
1. Does the Communication Assessment reveal the top three areas that need the most time and attention for improvement? 5 strongly agree – 1 Strongly disagree
5 4 3 2 1
If not, what area(s) do you think needs the most attention and why?
2. Does the Communication Assessment suggest concrete ways to strengthen/build our communication?
5 4 3 2 1
If not, what would you like to see? Would you be willing to be part of this?
3. Did the brainstorm/discovery session reveal OPPC’s vision and refine its identity?
5 strongly agree – 1 Strongly disagree
5 4 3 2 1
If not, what would you say should be its vision and identity and why?
4. Was the brainstorm/discovery session communicated well to the congregation so that the members could own the vision and identity discerned at the session?
5 4 3 2 1
If not, what could have been done differently?
5. Does the new website help us communicate a unified vision of who we are?
5 strongly agree – 1 Strongly disagree
5 4 3 2 1
If not, why?
6. Is the new website easy to use and is key information easily accessible?
5 4 3 2 1
If not, what could have been done differently?
- Quantitative Results
- Debt is paid in full
- Qualitative Results
- Overall feeling of financial health and stability
- Does the congregation have a sense of unified accomplishment in being debt free?
- Does the congregation feel empowered to use resources out of abundance instead of scarcity?
- Is the congregation better off being debt free?
The Appreciative Inquiry Process
Discovery, Dream, Destiny and Design
“The discovery phase involves a data collection and narrative exploration. It begins the process of revealing the positive, the successful, and the prideful experiences of the individual and collective. Through carefully developed interview questions based in the affirmative topic selection, the focus is to explore and enliven the stories that are shared through interviewing the defined group within the organization. Generally, the more reflective of the entire organization, the more effective the outcome” (Ludeman 2003, 125).
What is our enduring faith task, and what fresh form could we take it today?
What do we wish to be known for in our community?
What guiding story or image crystallizes our vocation?
Steps in Discovery
- Interviews the congregation
- Creates Wall of History
- Interviews organizations who use the church
- Interviews the neighborhood
Chart a Course: Three Essential Questions:
Who are we?
- Who are we historically as a church in this place?
- What were our best days like? When were they? What years? What was going on the church?
- Search for common elements.
Who is our Neighbor?
- The core team will look for creative ways to learn about our neighbors. (knocking on doors, Going to coffee houses, identifying new people in the neighborhood)
Why are we here?
- Resist the temptation of jumping into action. Pray. Discern. Listen.
Listen for Common Themes
The dream phase of appreciative inquiry begins the process of what could be. Whether we call it dreaming, envisioning, or imagining, the focus is to think about possibilities beyond the realm of present day thinking (Ludema 2003, 145).
Hold an Evening event for Discovery and Dream
- Set a wide table. Include members of the community, the entire congregation, those who use the building on a regular basis
- Share Research.
- Come up with provocative statements: use previous statements that have been used before.
- Do not reinvent the wheel – use and honor the work of the past. Then ask the question, “Where is there passion and where is there not passion in these past dreams?” What new dreams are there?
- We want our congregation to look like this, feel like this, be known for this. – Do you agree?
- Decide “what’s hot and what’s not”
- Collect the dreams and begin provocative statements.
- Establish emerging Design
- Write provocative statements, get consensus on the directions you want to go in worship, nurture, care, and/or service; design strategies that take you from where you are to where you want to go, assign leaders/participants for each strategic direction, and begin doing/experimenting.
Design is more than a Vision. It enhances the organization by leveraging its own past experiences to create a Strategic Intent. Strategic Intent signals what the organization wants more of and recognizes that the future is built on what can be based on what is.
After the discovery and dreaming phase, the core planning team re-engages the congregation again and gains consensus on Provocative Statements, asking the questions: Do you agree with these provocative statements? Do you want the congregation to look and feel this way?
DESIGN AND DOING
Offer Second Evening Event, Focusing on Design and Doing
Agree upon top 5 provocative statements
Design Interventions based on interests – make five-year plan and back it out. Take the top design interventions and find leaders that have a passion in them. Break into five small groups that will work on implementing the interventions.
- Build Support
- Share the Vision.
- Testify to ways the vision is being lived out
- Celebrate small successes
- Start gathering stories.
- The core team monitors redevelopment
- Communicate outcomes
- Support innovation teams
- Support improvisational initiatives
- Recognize people working in new ways
- Furthering the use of appreciative inquiry
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